About Formel S Consulting


e are an association of independent partners with the aim of bundling competencies across the entire operational value chain to have an actively impact on the company's objectives together with our clients.

Themed Partnering in Excellence we unite personalities with many years of management experience in fast-growing industries. Our partners and their teams have learned by real doing.

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Danny Müller

Managing Partner
Organizational Development
E-Mail, Inbound & Referral Marketing
New Markets & Sales Opportunities
Sales Process & Funnel Management
Sales Strategy
Customer Relationship Management

Intelligent Sales Strategies enable long-term Growth

With more than 10 years experience in mid-level, top-level management and consulting positions in the start-up industry, Danny knows what it means to transform an idea into actionable processes. As an operations expert, he supports our clients in acting result-oriented and data-driven, as well as creating long-term business growth.

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Change at least as fast as your Environment

Over 25 years of experience in complex B2B Sales. Christian has worked for major companies such as Honeywell, MAN or Bombardier as well as for medium-sized companies in various management positions in sales in Germany and abroad. He has also carried out numerous consulting and change projects with top global players, German medium-sized companies and in the start-up's. This broad experience and his intercultural competence allow him to quickly feel like home in diverse corporate cultures. Through sales strategies and processes and the development of executives and employees, he supports our clients in achieving sustainable success.

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Christian Behn

Founding Partner,
Sales Strategy & Process
Sales Strategy
Sales Processes
Executive Coaching
Change Management
Interim Management

Konstantin Oelfke

Founding Partner,
Human Capital & Finance
Business Development
Vision & Mission Development
OKR Management
Organizational Development
Employee Motivation & Incentives
Employee Development

A first-class organizational structure forms the basis for highly productive companies

With more than 10 years of experience in a wide range of industries (Investment Banking, Private Equity, Angel Investing, Start-Up Advisory and Management), Konstantin understands how to build scalable organizational structures that properly analyze, optimize and harmonize the operational and human processes in a company.

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Technology, creativity & hands-on mentality are our basis for successful projects

Already during his studies, Yasha built up a powerful network in the international tech scene as an organizer of various startup & hackathon events in Hamburg, Berlin, London & Delhi. In 2011 he founded the company resmio, which within 5 years developed into the market leading restaurant reservation software in Germany. Yasha is an advisor to numerous startups and supports our clients in the practice-oriented development and expansion of business areas.

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Yasha Tarani

Founding Partner,
BizDev & Customer Success
Market & Competition Analysis
Strategy & OKR Management
Sales Management
Interim Management
Teambuilding & Recruiting

Julien Purchess

Founding Partner,
CRM & Development
CRM Setup & Implementation
Customer Feedback & Product Development
IT System Integration
Sales, Marketing & HR Process Automation
Lead Nurturing
Customer-specific IT Solutions

We create scalable processes through integrated systems

As a process consultant and software developer in Customer Relationship Management, Julien forms the interface between Business and IT. His activities focus on user-oriented and highly automated processes as well as the networking of IT systems across various corporate divisions.

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Logic will get you from A to B. Imagination will take you everywhere.

Exploring new paths is part of Mario's DNA. His experience ranges from classic consulting to entrepreneurship in the FinTech industry to building an Invite-only business club for entrepreneurs and investors who build up trust and close deals while kitesurfing all over the world. Sustainability and the responsible use of resources are at the centre of his work as a passion topic. As a lecturer for entrepreneurship at the Technical University of Berlin, he is committed to providing hands-on education for future entrepreneurs.

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Mario Steinbuch

Founding Partner,
Innovation & Sustainability
Innovation & Business Modelling
Business Development
Impact & Sustainability
Community Building & Integration
Marketing & Events
Blockchain Technology

Philip Petersen

LeadGen &
Performance Marketing
Persona &
Customer Journey Analysis
Brand Building
Performance Marketing
Marketing Automation
Lead Nurturing Concepts
Customer Relationship Management

We transform your marketing into an intelligent Growth Engine

As a team leader at Google, Philip got to know and perfected the entire spectrum of digital marketing. He was responsible for setting up and optimizing digital marketing strategies for start-ups, medium-sized companies and large international corporations. After his time at Google, he supported various startups and scale-ups in the Rocket Internet universe in sales and marketing development. With a focus on data-driven performance marketing strategies, e.g. via Google Ads, Facebook/Instagram and LinkedIn, Philip supports our clients in transforming their marketing into an intelligent growth engine.

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Sophisticated productivity management enables great work and efficient organizations

Bernd Kopin successfully founded several Start-ups in Berlin and most recently headed the Business Development Team at Mimi Hearing Technologies. In the last 8 years, Bernd has gained a lot of experience in organizational development and productivity management and has made these topics the focus of his activities. In this context he has developed productivity systems which he implements with Asana. It is precisely these experiences and best practices that he passes on to our customers through his consultancy Bridgeflow.

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Bernd Kopin

Productivity &
Project Management
Productivity Management
Analysis & development of internal work processes
Agile Project Management
Asana Implementation & Trainings
Change Management
OKR Management

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